What's Inside

GenAI (generative artificial intelligence) is a hot topic in retail. But what do US consumers think of the technology, and are they engaging with AI-generated content?

In a world where keeping pace with technological advancements is crucial for success, understanding consumer awareness and perceptions of GenAI (generative artificial intelligence) is essential for retail companies and technology vendors. To provide such insights, we analyze proprietary findings from multiple surveys of US consumers conducted between late July 2023 and early April 2024.

Data in this research report are proprietary survey findings on the following:

• US consumer awareness of GenAI—and insights by age
• US consumers’ use of GenAI—and insights by age
• Whether US consumers currently pay, or plan to pay, for products or services to produce AI-generated content
• US consumers’ concerns about the use of GenAI technology, including job displacement

Other relevant research:

• The updated Coresight Research CORE framework for generative AI in retail
• The Retail Buzz Around Generative AI—Infographic
• ChatGPT and Generative AI: Five Things Retailers Should Know—Update
• All Coresight Research coverage of GenAI in retail
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.