Weekly Retail Promo Update Dec 11, 2016

Executive Summary

• Bloomingdale’s is offering fewer promotions and sales this week than it did during the same week last year. The retailer is offering up to one in-store-exclusive promotion this week, versus seven online or in-store-exclusive promotions last year during the same week. In both years, Bloomingdale’s offered mystery discounts of 20%–40% on almost all sale and clearance items, but the promotion was offered only online last year, while this year, it is available online and in-store. The retailer used text message marketing in both years.
• JCPenney is promoting fewer sales this week than it did during the same week last year. In both years, the retailer had a Green Monday promotion. Last year during the same week, JCPenney ran an online-exclusive shoe sale featuring $26.99 kids’ boots and $49.99 women’s boots as well as a gift card and e-gift card promotion.
• Kohl’s is running fewer sales this year than it did during the same week last year. In both years, the retailer offered a two-day doorbusters promotion and another two-day promotion along with Kohl’s Cash offers. Last year during the same week, Kohl’s promoted multiple six-hour flash sales throughout the week that featured 20% off sleepwear, activewear, cold-weather gear and sweaters.
• Macy’s is running fewer promotions this week than it did last year during the same week. The company is focusing on a Green Monday Sale this week by offering 20% or 15% off selected departments, which was also offered last year. The retailer offered a Macy’s Money promotion in both years. Last year during the same week, Macy’s ran a three-day gift sale and a one-day sale featuring 25% off clearance items.