Weekly Retail Promo Update Aug 28, 2016

Executive Summary

• Bloomingdale’s is offering slightly fewer promotions this week than it did during the same week last year. The retailer offered a “Fashionable Fundraiser Sale” in both years. At this time last year, Bloomingdale’s promoted a free Clinique gift offering for 20 days, but it is not offering it this year.
• JCPenney is running more promotions this week than it did during this week last year. The retailer is offering customers up to four online-exclusive promotions this week, whereas last year, it offered only two. This week, JCPenney is focusing on its Labor Day home sale, while last year, it focused on its back-to-school sale.
• Kohl’s ran more promotions during this week last year than it is offering this week. This year, the company did not offer any Kohl’s Cash promotions, whereas, last year it did. Kohl’s is running an online-exclusive sale this year that it did not offer last year. It also featured more category-specific sales this week; last year’s sales featured many categories together.
• This week, Macy’s is running fewer promotional sales than it did last year. The retailer offered a “Shop for a Cause” promotion in both years. Macy’s offered two one-day sales during this week last year, but is offering none this week.