Executive Summary

• Bloomingdale’s is promoting more items this week than it did during the same week last year. This year, the retailer is running more reward promotions, offering customers discounts and gift cards when they spend a certain amount, whereas last year, it only offered one reward card promotion.
• JCPenney is running fewer promotions than it did during this week last year. The retailer is promoting its JCPenney credit card this week by offering better discounts when customers use the credit card. Last year, it focused on gift card promotions and a back-to-school sale.
• Kohl’sran more promotions during this week last year than it is offering this week. This year, the company is running more online-exclusive sales and is promoting its’ Kohl’s Cash. Last year during, the retailer promoted its’ Kohl’s Charge more heavily.
• This week, Macy’s is running fewer promotional sales than it did last year. The retailer is having a back-to-school sale this week, which it did not offer last year.