Weekly Insights Oct 16, 2015

Executive Summary

• The NRF estimates total US spending on Halloween of $6.9 billion in 2015, down half a billion dollars from last year. Halloween’s falling on a Saturday this year could increase the number of those celebrating
• Facebook is now testing a “shop” section that will enable consumers to discover, share and purchase products, initially only from companies
• Tesco introduced a new Brand Guarantee scheme that offers an immediate price match on branded products at checkout
• Kohl’s announced that its same-day delivery service will be available in Boston, New York, Los Angeles, Miami, Northern New Jersey, Philadelphia, San Francisco, the Bay Area and Chicago. The department store is partnering with an Uber-like startup, Deliv, which hires drivers to deliver orders from stores and malls.