US Survey Update: Shoppers Purchased Online over the Thanksgiving Holiday Weekend, with Strong Demand for Apparel (Full Report)

What's Inside

Coresight Research’s December 1 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

This week, we discuss consumer shopping behavior over the Thanksgiving holiday weekend, which spans Black Friday and Cyber Monday. Our findings cover the following:

• The shape of holiday demand, including consumer preference for online channels and the most-shopped categories
• Consumer sentiment related to holiday season promotions

We also present findings on shoppers’ current online spending habits and avoidance of public places, as well as what activities they expect to do in the next two weeks.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

Click here to view additional coverage of the impact of Covid-19 on retail, which includes US consumer survey findings from previous weeks.

CONTENTS

What’s the Story?

Thanksgiving-to-Cyber Monday Holiday Weekend Shopping

Consumers Opt for Online Shopping

Appear and Footwear Is the Most-Shopped Category

One-Quarter Are Disappointed with the Discounts This Year

What Shoppers Are Doing and Where They Are Going

More Consumers Had Bought Apparel Online in the Past Two Weeks

More Consumers Expect to Get A Haircut than Actual Behavior Indicates

Over Eight in 10 Are Currently Avoiding Public Places

Reviewing Trend Data in Current Purchasing Behavior

What Consumers Are Currently Buying More Of and Less Of

Almost Three-Quarters Are Switching Spending Online

What Consumers Are Currently Buying More Of Online

What We Think

Methodology