US Survey Update: How Consumers Plan To Celebrate and Spend for Halloween (Select Findings)

What's Inside

This report provides select findings from Coresight Research’s September 22 survey of US consumers on their behaviors and expectations, with a focus on implications for retailers. This week, we asked consumers who usually celebrate Halloween how they expect to do so this year.

This report is available for free and can be accessed by registering for a free account. We highlight selected findings from our weekly survey across three key topics:

1  Whether consumers are planning to spend more or less for Halloween 2020 than they did last year

2  The activities consumers expect to do to celebrate Halloween

3  Whether respondents are currently avoiding shopping centers and malls

Our full report is available to premium subscribers and includes further findings on consumers’ current and expected behaviors:

•  The safety precautions that consumers will take to celebrate Halloween safely amid the Covid-19 pandemic

•  A full list of the public areas or travel that consumers are avoiding

•  What activities respondents have done in the past two weeks and what they expect to do in the next two weeks

•  Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products

•  Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories

Our latest research provides an update to our previous reports, which were based on surveys undertaken on September 15, September 9, September 2, August 26, August 19, August 12, August 5, July 29, July 22, July 15, July 8, July 1, June 24, June 17, June 10, June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

In addition to this survey, Coresight Research is publishing ongoing coverage on the coronavirus outbreak, which can be accessed here.