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US Survey Update: A Last Look at Consumers’ Holiday Shopping Expectations (Full Report)

What's Inside

This week, as we move into the last couple of weeks of the 2020 holiday season, we analyze consumers’ holiday shopping expectations for the final time. Our findings cover the following:

  • Consumers’ expectations for holiday spending compared to last year—including the categories they expect to spend less on
  • When and how consumers expect to shop for the holiday 2020 season

We also present findings on shoppers’ current online spending habits and avoidance of public places, as well as what activities they expect to do in the next two weeks.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

Click here to view additional coverage of the impact of Covid-19 on retail, which includes US consumer survey findings from previous weeks.


What’s the Story?

Holiday-Season Shopping Update

Less Than Half of Respondents Expect To Spend Less

Three in 10 Shift Their Holiday Shopping from Stores to Online

What Shoppers Are Doing and Where They Are Going

More Consumers Had Bought Apparel Online in the Past Two Weeks

Slightly More Consumers Expect To Buy Apparel In-Store than Actual Behavior Indicates

Over Eight in 10 Are Currently Avoiding Public Places

Reviewing Trend Data in Current Purchasing Behavior

What Consumers Are Currently Buying More Of and Less Of

Over Three-Quarters Are Switching Spending Online

What Consumers Are Currently Buying More Of Online

What We Think


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