Deep Dive 14 minutes PremiumUS Social Commerce Survey: How Consumers Use Social Media for Shopping—Overview Coresight Research April 6, 2020 What's InsideThis is the final report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we provide an overview of our key insights across the following topics: The most popular social media platforms for researching, discovering and buying products across multiple categories The categories most shopped on social media Discretionary spending by US social media shoppers The impact of social media influencers on shopping behavior The abandoning of purchases due to a lack of platform functionality The sharing of content by social media shoppers after they make a purchase Implications for brands Read more about the impact of social media on shopping behavior and US consumers’ use of Instagram in the shopping journey. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Introducing “Fast Luxury” and Its Implications for the Retail MarketConsumer Sentiment Remains Volatile: US Consumer Survey InsightsResponses to Inflation and Financial Resilience—Strategic Purchasing Behavior: US Consumer Survey InsightsAI in Action: Redefining Drug Discovery
