US Personal Care Category: Growth Led by Consumer Demand for Wellness and Self-Care

What's Inside

In this report, we discuss the market performance and outlook for the personal care category—comprised of personal hygiene, oral care, baby care, and bath and shower—within the US consumer packaged goods (CPG) sector, as well as market factors, the competition between personal care brands such as Colgate-Palmolive and Unilever, and themes we are watching in 2022 and beyond.

For more on the growing personal care market, read our report Digitally Native Vertical Brands in the US Beauty and Personal Care Market: Driving Growth Through Engagement.

Click here for all of Coresight Research’s coverage of the CPG sector.

Contents (Click to navigate)

Introduction

US Personal Care: Performance and Outlook

Market Factors

Competitive Landscape

Themes We Are Watching

What We Think