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Digitally Native Vertical Brands in the US Beauty and Personal Care Market: Driving Growth Through Engagement


What's Inside

Digitally native vertical brands (DNVBs) continue to grow in the US beauty and personal market.

Our analysis of the market covers the following key topics:

  • Market size and factors contributing to the growth of DNVBs
  • The competitive landscape
  • Four current trends, including strategies for consumer engagement by DNVBs

Read our separate reports for more on DNVBs, with a focus on the US apparel and footwear market and the US food, beverage and food supplement market.

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