US Online Grocery Survey 2021: Post-Surge Prospects

What's Inside

Our fourth annual online grocery survey explores the development of US online grocery shoppers’ behavior and preferences, with a focus on the impact of Covid-19.

We expect the Covid-19 crisis to have a lasting impact on consumers’ online grocery shopping behavior—our survey found that over one-third of online grocery shoppers do not expect to change their online grocery shopping habits once the crisis eases or ends. Our proprietary analysis informs US grocery retailers in preparing for the second half of the year and beyond.

Click here to read our prior online grocery survey, conducted in mid-March 2020.

Non-subscribers can access a free report featuring select findings from our survey here.

Contents (Click to navigate)

Introduction

Four Top Insights from Our Online Grocery Survey

1. Most Online Grocery Shoppers To Stick with E-Commerce Post Crisis
2. Consumers Prefer Rapid Delivery
3. New York Consumers Are Most Interested in Buying Groceries Online
4. First-Time Online Customers are Satisfied with E-Commerce Services

Survey Findings in Detail

Three in Five Consumers Now Buy Groceries Online

Pandemic Reinforces Online Grocery Shopping Behavior

More Consumers Use E-Commerce for the Majority of Their Grocery Shopping

Amazon and Walmart Almost Level in Online Race

Walmart Converts Store Shoppers To Online Faster Than Competitors

Prime Members Prefer Amazon’s Regular Website for Grocery Purchases

Delivery Moves Ahead of Collection

Consumers Favor Faster Delivery

Consumers in New York Most Interested in Shopping for Groceries Online

Fresh Food Categories Go Mainstream

First-Time Online Customers are Overall Satisfied with E-Commerce Services

Older Millennials and Higher-Income Shoppers Are Key Demographics for Online Grocery Shopping

What We Think

Survey Methodology