US Monthly Retail Traffic and In-Store Metrics Report: Labor Day Weekend Boosts August Traffic

Key Points

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Our US Monthly Retail Traffic and In-Store Metrics Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.

Highlights from our August Retail Traffic report:

• US store traffic declined 4.7% year over year in August. The conversion rate advanced 0.7 percentage points, average transaction value (ATV) grew 1.0% and the product return rate declined 0.1 percentage points.
• August traffic varied over the course of the four weeks: The last week, heading into the three-day Labor Day weekend, performed the best. August 7 figures were low for sales, conversion rates, shopper yield, ATV and transaction volume.
• The west experienced the largest decline in traffic at 6.1%, and the south experienced the largest decrease in sales at 1.9%. The midwest had the smallest decline in traffic at 2.2% and the largest increase in sales at 1.7%.