Insight Reports 2 minutes PremiumDecember 2018 US Monthly Retail Traffic and In-Store Metrics Report: Traffic Recovers After an Early-December Lull Vineeth Gangadharan Author By Coresight Research January 25, 2019 Key PointsCoresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports. Our US Monthly Retail Traffic and In-Store Metrics Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates. Highlights from our December Retail Traffic report: In store-based traffic and sales shrank in December. Retail traffic declined 5.9% year over year during December. While the conversion rate declined by 0.7 percentage points, average transaction value grew 3.1%, and product returns increased by 1 percentage point. That said, the lull in early December was partly compensated in the second half of the month: Traffic increased 11.9% in the fourth week and 9.1% in the fifth week (which includes Christmas to New Years), year over year. In-store net sales increased 9.8% in the fourth week and 13.3% in the fifth week. Average transaction value (ATV) stood out as the only metric that registered growth in each week of the month. Regionally, the Northeast experienced the largest year-over-year decline in traffic at 9.6%, while the Midwest registered the smallest decline at 2.8%. The South experienced the largest year-over-year in-store sales decline, down 8.8%, while sales in the Midwest dipped 3.0%, the smallest regional decline. January 25, 2019 Premium This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in: