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Insight Report

January 2019 US Monthly Retail Traffic and In-Store Metrics Report: Post-Holiday Fatigue and Inclement Weather Drive Underwhelming January Traffic

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Coresight Research

Key Points

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Our US Monthly Retail Traffic and In-Store Metrics Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.

Highlights from our January Retail Traffic report:

  • Traffic declined 10.7% year over year in January. While the conversion rate grew 0.4 percentage points, average transaction value (ATV) grew 5.5%, and the product return rate declined by 2.4 percentage points.
  • January performance varied over the course of the four weeks, with in-store net sales declining between 6.3% and 8.1% and traffic declining between 6.9% and 16.5%, with the second week of the month being the worst performing for both metrics. ATV and shopper yield registered growth in each week of the month.
  • The Midwest experienced the largest year-over-year decline in traffic at 17.5%, while the South registered the smallest decline at 5.8%. The Midwest experienced the largest year-over-year in-store sales decline, down 16.8%, while the West registered the lowest dip in sales, down 1.4%.

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