- US store traffic declined 3.8% year over year in July. The conversion rate declined 0.2 percentage points, average transaction value (ATV) grew 3.9% and the product return rate declined 0.3 percentage points.
- July’s traffic varied over the course of the four weeks: The week after the Independence Day weekend performed the best. July 16, the second day of Amazon’s two-day Prime Day, registered low traffic.
- The west experienced the largest decline in traffic at 5.8% and the south experienced the largest decrease in sales at 3.3%. The south had the smallest decline in traffic at 2.7% and the northeast had the largest increase in sales at 3.5%.
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