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US Home-Improvement E-Commerce: Retailers Accelerate Plans To Scale Online Operations

Coresight Research

What's Inside

Despite the underwhelming narrative for much of discretionary retail in the US this year, home-improvement retail is one sector that has fared well, supported in part by key retailers’ quick pivot to e-commerce.

We cover the following topics:

  • How three major Coresight 100 home-improvement retailers have accelerated their shift toward digital transformation and e-commerce operations—including key developments by Lowe’s, The Home Depot and Tractor Supply
  • E-commerce sector share, including online sales penetration and growth rates for each of the retailers
  • Delivery service expansion in relation to promoting e-commerce and catering to increased demand for fulfillment options that avoid entering stores
  • E-commerce sales growth and notable developments among smaller retailers in the sector—such as Ace Hardware and Houzz.
  • Insights from Coresight Research’s proprietary survey on US consumer’s shopping behavior for purchases pertaining to home-improvement products, including implications of the survey’s findings on e-commerce giant Amazon.

Read our post-crisis outlook report on US home and home-improvement retail here. For more information on US retail sales, read out latest insight report.


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