US Grocery Private-Label Market Set To Maintain Growth Momentum

What's Inside

Consumer interest in purchasing private-label products continues, with 2020 proving to be a major milestone for private-label evolution. In this report, we discuss:

• Private-label growth outpacing name brands in 2020—albeit at a relatively low degree compared to previous years
• The impact of price inflation on private-label sales
• The private-label share of the US grocery market
• Private-label offerings from Albertsons, Costco and Kroger, plus recent launches from other key players
• Key trends and opportunities in private-label grocery relating to the plant-based and organic product categories and physical footprint expansion by discount grocers

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