US Father’s Day Spending Forecast to Hit $15.3 Billion, the Second-Highest Total in Survey’s History

Executive Summary

• Spending for Father’s Day, which falls on June 17 this year, is expected to reach a near-record high of $15.3 billion in 2018, down slightly from last year’s record total of $15.5 billion, according to an annual spending survey conducted by the National Retail Federation (NRF) and Prosper Insights & Analytics.
• Americans are expected to spend an average of $133 per person on the holiday this year, down from $135 per person last year.
• Top purchase categories for Father’s Day this year include “special outing” experiences (such as dinner or concert and sporting event tickets), clothing and gift cards.
• Department stores and online websites are expected to see the majority of Father’s Day shoppers. Nearly half of smartphone owners will research gift ideas on their device, up from 33% last year.