Deep Dive 16 minutes Premium

US CPG—Consumer Health: Understanding a Category Marked by Spin-Offs

What's Inside

We discuss the performance and outlook of the consumer health category within the US consumer packaged goods (CPG) sector, one marked by spin-offs by major incumbents. We also discuss factors impacting the category, the competitive landscape and themes we are watching in the space in 2023 and beyond.

Data in this report include:

  • Consumer health product sales in the US and year-over-year change for 2017 through 2026 (estimated)
  • Share of total consumer health sales by subcategory for 2021
  • Price per unit across the consumer health category in the US
  • Top healthcare companies ranked by 2021 consumer health revenue

Companies mentioned in this report include: Colgate-Palmolive, Johnson & Johnson, Reckitt Benckiser and Unilever.

Other relevant research:

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