Deep Dive 16 minutes PremiumUS CPG—Consumer Health: Understanding a Category Marked by Spin-Offs Arun Sriram, Analyst Sector Lead: Anand Kumar, Associate Director of Research February 23, 2023 Table of ContentsIntroduction US Consumer Health Category: Performance and Outlook Market Size Market Factors Consumers’ Shift Toward Preventive Health A Surge in the Older Population The Proliferation of Health and Wellness Offerings by CPG Companies Inflation Competitive Landscape Themes We Are Watching Spun-Off Consumer Health Companies with Increased Flexibility Technology Will Take the Lead Growing Demand for Mental Health and Women’s Health Products What We Think What's InsideWe discuss the performance and outlook of the consumer health category within the US consumer packaged goods (CPG) sector, one marked by spin-offs by major incumbents. We also discuss factors impacting the category, the competitive landscape and themes we are watching in the space in 2023 and beyond. Data in this report include: Consumer health product sales in the US and year-over-year change for 2017 through 2026 (estimated) Share of total consumer health sales by subcategory for 2021 Price per unit across the consumer health category in the US Top healthcare companies ranked by 2021 consumer health revenue Companies mentioned in this report include: Colgate-Palmolive, Johnson & Johnson, Reckitt Benckiser and Unilever. Other relevant research: Market Outlook: US CPG—Growth Led by Price Hikes Amid Macroeconomic Volatility Market Outlook: US Drugstores—Focusing on Tech-Enabled Healthcare Solutions CES 2023 ShowStoppers: Spotlight on Healthcare Tech This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
