US Consumer Tracker Extra, September 2021: Who Shops Where? Focusing on Shopper Demographics

What's Inside

Our US Consumer Tracker Extra series offers a deeper dive into key longer-term trends revealed by our weekly survey data. As consumers’ retreat from physical stores continues, we examine the demographics shopping with each major retailer.

In this report, we assess the outlook for major US retailers across the following key areas:

• Retail consumer profiles across food and nonfood for each major retailer, by age and household income
• Differing patterns of behavior and avoidance across the country
• An update on consumers’ avoidance of public places, including breakdown by age

Click here to view our full collection of US Consumer Tracker weekly survey reports.