US Consumer Tracker Extra: Retailers Shopped—Analyzing Changes by Consumer Demographic

What's Inside

Our US Consumer Tracker Extra series offers a deeper dive into longer-term trends revealed by our weekly survey data. We examine how consumers are shopping for nonfood products based on demographic categories using exclusive Coresight Research data.

Data in this report include:

• Where consumers with incomes <$50,000 are shopping for nonfood products, October and November 2022
• Two-week rolling averages, proportion of consumers with incomes <$50,000 who are shopping for nonfood products at dollar stores, October 17–November 28, 2022
• Two-week rolling averages, proportion of consumers with incomes <$50,000 who are shopping at Walmart and Amazon for nonfood products, October 17–November 28, 2022
• Retailers where consumers with incomes between $50,000 and $99,999 are shopping for nonfood products, October and November 2022
• Retailers where consumers with incomes $100,000 and up are shopping for nonfood products, October and November 2022

Companies mentioned in this report include: Amazon, Dollar General, Dollar Tree/Family Dollar, Macy’s, Walmart

Other relevant research:

• October 2022’s US Consumer Tracker Extra
• Our full collection of US Consumer Tracker weekly surveys
• The Coresight Research US Consumer Tracker Databank