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US Consumer Tracker Extra, May 2021: Vaccines Quash Some Pandemic-Driven Behaviors

What's Inside

Our new monthly US Consumer Tracker Extra series supplements the weekly US Consumer Tracker reports with additional insight, including long-term trends in consumer behavior, concerns and expectations, driven by the Covid-19 pandemic. We focus on the implications for US retail and provide a detailed analysis of where current trends will lead in the coming months.

This report covers the following key topics:

  • The return of consumers to social activities, and the retail impact of this trend
  • The in-store purchasing habits of social versus less-social consumers—and the product categories that will see gains
  • Avoidance of public places, by age—and trends in the older consumer demographic (aged over 60)
  • The erosion of regional differences in behaviors—covering travel and visits to malls

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