US Back to School 2023: Channels and Retailers—Who Is Set To Capture Share?

What's Inside

Continuing our coverage of the US back-to-school (BTS) retail season, we discuss the channels and retailers that consumers look set to shop this year, analyzing findings from a proprietary survey of US consumers.

Data in this research report include:

• BTS shopping expectations by channel—online versus in-store
• Average planned spend per child on BTS shopping by channel—2023 vs. 2022
• Where BTS shoppers plan to shop, by retailer—overall and breakdowns by school level and household income
• Where BTS shoppers plan to shop, by retailer—online versus in-store
• Additional survey findings from our weekly US Consumer Tracker—proportions of consumers shopping for nonfood products at selected retailers

Companies mentioned in this report include: Amazon, Costco, Dollar General, Dollar Tree, Foot Locker, Kohl’s, Macy’s, Sam’s Club, Shoe Carnival, Target, TJX, Walmart

Other related research:

• US Back to School 2023: Retail Outlook—Macro Context and Consumer Plans​
• For more insights into consumer behaviors and expectations in US retail, click here to view our full collection of US Consumer Tracker and US Consumer Tracker Extra
• The Coresight Research US Consumer Tracker Databank provides insight into US consumer behaviors from our weekly tracker surveys.