Market Navigators/Market OutlookUS and China E-Commerce—Retail 2025 Sector Outlook: Online Sales To Maintain Strong Growth Momentum Anand Kumar, Associate Director of Research December 20, 2024 Reasons to ReadThe Coresight Research Retail 2025 series of reports looks ahead to the prospects for retail next year, exploring key trends by geography (namely, the US, the UK, China and India) and sector. This report, one of our Retail 2025 Sector Outlooks, presents directional market insights and themes to watch in online retailing in China and the US. We touch on geopolitical tensions, GenAI (generative artificial intelligence), the expansion of cross-border e-commerce retailers and livestreaming e-commerce, among other topics. Other relevant research: All Coresight Research Retail 2025 reports Retail 2025 Sector Outlooks: Ebook Market Navigator: US Retail and E-Commerce—Seizing Opportunities Amid a Changing Landscape Proposed US Tariffs and Their Impacts—Price Hikes Likely, Making Diverse Supply Chains a Must Access all our reports on US retail, China retail and e-commerce. The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for Other research you may be interested in: April 2026 US Retail Sales: Electronics and Sporting Goods Lead Retail Growth as Consumers Tap Savings To Maintain Spending LevelsBreathing Space for US Retailers and Brands: US Tariffs Paused for 90 Days But Hiked Further for ChinaShifting the Size and Fit Paradigm: A Three-Pillar Framework To Reduce Returns and Future-Proof for Agentic CommerceThe New Coresight 100: Leading the Retail Charge in 2025—Infographic