Flash Report 3 minutesRegister for Free AccessUnder Armour Analyst Day: Company Introduces 2023 Strategic Plan Coresight Research December 14, 2018 Executive SummaryFollowing two years of transformation, Under Armour has built its new five-year plan around two strategic priorities: protect and perform. Elevating the Under Armour brand will entail innovation, consumer centricity and selective wholesale distribution while returning to the brand’s core: athletic performance and the “Focused Performer” customer. International, China, footwear, women’s and direct-to-consumer targeted as growth opportunities. Management tightened 2018 guidance and provided an initial 2019 outlook. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Holiday 2022: US Retail Wrap-UpShoptalk 2024 Day Three: A Thoughtful Approach to GenAI; Retail Innovation in ChinaDollar Stores Thrive Amid Economic Concerns: US Consumer Survey Insights 2023, Week 46Coresight Bites: China Consumer Tracker—Some Positive Trends Despite Overall High Avoidance of Public Places