Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Flash Report

Under Armour Analyst Day: Company Introduces 2023 Strategic Plan

Coresight Research

Key Points

Following two years of transformation, Under Armour has built its new five-year plan around two strategic priorities: protect and perform.

  • Elevating the Under Armour brand will entail innovation, consumer centricity and selective wholesale distribution while returning to the brand’s core: athletic performance and the “Focused Performer” customer.
  • International, China, footwear, women’s and direct-to-consumer targeted as growth opportunities.
  • Management tightened 2018 guidance and provided an initial 2019 outlook.

Please Log In to read the full report. Not a member? Register for a free user account.

Other research you may be interested in: