Flash Report 3 minutesRegister for Free AccessUnder Armour Analyst Day: Company Introduces 2023 Strategic Plan Coresight Research December 14, 2018 Executive SummaryFollowing two years of transformation, Under Armour has built its new five-year plan around two strategic priorities: protect and perform. Elevating the Under Armour brand will entail innovation, consumer centricity and selective wholesale distribution while returning to the brand’s core: athletic performance and the “Focused Performer” customer. International, China, footwear, women’s and direct-to-consumer targeted as growth opportunities. Management tightened 2018 guidance and provided an initial 2019 outlook. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Discount Decades—US Apparel and Footwear Discounters: Set For Market Share GainsDecode the Future of How We Shop, Eat and Play at NextGen Commerce, a Coresight Research Conference—Event PreviewTapestry’s Acquisition of Capri Holdings Paves the Way for an American Luxury PowerhouseHow US Consumers Are Shopping for Groceries: Analyzing Traffic, Ticket, E-Commerce and Private Label
