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Three Things You Need To Know: Wholesale vs. DTC—Strategies for Brands and Retailers

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The direct-to-consumer (DTC) channel is becoming increasingly important for both new and existing brands. In our Wholesale vs. DTC: Strategies for Brands and Retailers report, we compare the wholesale and DTC sales channels and cover a landscape of brands that are pivoting toward a DTC approach. We also present a playbook for brands and retailers to improve their wholesale and DTC strategies, including alternative wholesale approaches.

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