Deep Dive 15 minutes PremiumThe US Women’s Intimates Market: Growth Opportunities at a Time of Change Coresight Research August 25, 2020 What's InsideDriven by shifting consumer expectations and evolving lifestyle choices, the US women’s intimates industry shows distinct signs of opportunity. In this report, we discuss four growth opportunities in the US women’s underwear market: Market shifts away from traditional retail Expanding definitions and curation of the underwear category, blurring the boundaries with loungewear, sleepwear and shapewear Brands taking action on inclusivity, diversity and body positivity Continued interest in the sports-bra category We explore examples of developments among major brands including American Eagle’s Aerie, Lululemon, Savage x Fenty, ThirdLove and Victoria’s Secret. For more on retail opportunities in the current environment, click here to read our 10 Trends in Global Retail—Post-Crisis Update report. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail-Related Activities Stutter: China Consumer TrackerWeak Demand Hampers 6.18 Shopping Festival: China Consumer TrackerUS CPG Sales Tracker: Beauty Slows Sharply, While Online Grocery Growth Continues To DecelerateAnalyst Corner—Keep Up with Retail Dynamics: The Fast Luxury Model with Sunny Zheng