11 minutes

The Closure of Zulily: Analyzing Its Impacts on Rivals and Stakeholders

Primary Analyst:
Anand Kumar, Associate Director of Retail Research
Contributors
Primary Analyst:
Anand Kumar, Associate Director of Retail Research
Sector Lead: Swarooprani Muralidhar, Director of Research
Other Contributors:
Sarah Shmukler-Karpov
Insight Report

What's Inside

Online retailer Zulily—once valued at nearly $9 billion—is shutting down its operations due to financial instability. Zulily’s collapse serves as a cautionary tale for brands and retailers, emphasizing the importance of agility, operational efficiency, innovation and a deep understanding of market dynamics and consumer demands.

In this report, we dive into the implications of Zulily’s closure for competitors, suppliers and retail overall.

Data in this research report include:

  • Annual revenue and operating margin data for Zulily, 2018–2022
  • Quarterly revenue and EBITDA data for Zulily, 4Q20–1Q23

Companies mentioned in this report include: Amazon, Shein, Temu, Walmart, Zulily

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