Insight Report 16 minutes PremiumTHE BILLION-DOLLAR THREAT TO US RIVALS Coresight Research December 1, 2015 Executive Summary Ultralow-‐price fashion retailer Primark entered the US market on September 10, 2015, with plans announced for an initial eight stores in the country. We are optimistic about Primark’s chances of success in the US, given American shoppers’ reluctance to spend big on fashion. Primark US could be generatingaround $1 billion in annual sales by 2019, we estimate, assuming the company opens an average of 7.5 American stores per year. The threat from Primark is greatest for fashion-‐driven, lower-‐midmarket and budget apparel specialists. Primark will also be a potential threat to other lower-‐end channels, including mass merchandisers and lower-‐end department stores, but those retailers whose core shopper is slightly older and more conservative are likely to be safer. After the US comes Italy, which Primark will enter in summer 2016. We are less confident of a strong performance there, given Italian consumers’ greater interest in fashion and their willingness to spend more substantially on clothing. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Men’s Plus-Size Apparel Market: Embracing Growth and InclusivityCES 2024 Preview: AI Will Be Everywhere in Las VegasInnovator Profile: Reflekt Me Enhances E-Commerce Through Personalized Product ImageryInnovator Profile: Drop Facilitates Seamless and Scalable Selling on Social Media