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March 7, 2023

The 50+ Woman: What Does She Want from the Beauty Industry?

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Health and Wellness Beauty
Event Presentation

What's Inside

On March 7, 2023, Coresight Research presented to CEW Board Members on the opportunities for beauty and wellness brands to target female consumers aged 50+. In this presentation, we explore what the 50+ woman wants from the beauty industry, using proprietary survey findings.

Data in this report include:

  • Aging symptoms experienced by women aged 50+ and whether they are being adequately addressed by different sources
  • The extent to which aging and wellness needs are being met by the beauty industry
  • What women aged 18+ want from a beauty brand
  • Where women aged 50+ shop for beauty—in-person and online

Companies mentioned in this presentation include: Amazon, CVS, Macy’s, Target, Ulta Beauty and Walmart

Other relevant research:

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This document was generated for

Health and Wellness Inclusivity Beauty

To discuss our research or partnership opportunities, email contactus@coresight.com.

New York • Hong Kong • Lagos • London • Mangaluru (India) • Shanghai

Copyright © 2023 by CORESIGHT RESEARCH. All Rights Reserved​

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