Insight ReportThe 12 Weeks of Holidays: #11—Our Predictions for a Digital December in US Retail Coresight Research December 10, 2020 Reasons to ReadThis report is part of The 12 Weeks of Holidays series, in which we present key data, trends and observations as we count down to the peak holiday season. In this report, we present our expectations for a digital December and analyze the implications for US retailers. We cover recent retail traffic trends, mobile commerce and digital selling tools, popular online product categories, and online-order fulfillment and last mile-delivery. Click here to read the previous report in the 12 Weeks of Holidays series, which explores trends in footfall to retail stores among US shoppers. Click here to read all Coresight Research coverage of US holiday retail. CONTENTS What’s the Story? Why It Matters Our Predictions for a Digital December in US Retail: In Detail Physical Retail Traffic Drops, While Online Sales Surge Mobile Commerce: Retailers and Brands That Optimize Digital Selling Techniques Will Convert Shoppers This Holiday Top Online Product Categories: Apparel and Electronics Prove Popular Online-Order Fulfillment and Last-Mile Delivery: Opportunities for Competitive Advantage What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 22: Store Closures Up by 57%Three Data Points We’re Watching This Week, Week 6: US Consumer and Retail FocusAnalyst Corner: Wayfair Turns a Profit for the First Time in Four Years—Four Drivers of Its Performance, with Madhav PitaliyaAugust 2025 US Retail Sales Outlook: July Strength and Improved Outlook Score Raise Retail Projection Above 4%
