Insight Report 12 minutes PremiumThe 12 Weeks of Holidays: #11—Our Predictions for a Digital December in US Retail Coresight Research December 10, 2020 What's InsideThis report is part of The 12 Weeks of Holidays series, in which we present key data, trends and observations as we count down to the peak holiday season. In this report, we present our expectations for a digital December and analyze the implications for US retailers. We cover recent retail traffic trends, mobile commerce and digital selling tools, popular online product categories, and online-order fulfillment and last mile-delivery. Click here to read the previous report in the 12 Weeks of Holidays series, which explores trends in footfall to retail stores among US shoppers. Click here to read all Coresight Research coverage of US holiday retail. CONTENTS What’s the Story? Why It Matters Our Predictions for a Digital December in US Retail: In Detail Physical Retail Traffic Drops, While Online Sales Surge Mobile Commerce: Retailers and Brands That Optimize Digital Selling Techniques Will Convert Shoppers This Holiday Top Online Product Categories: Apparel and Electronics Prove Popular Online-Order Fulfillment and Last-Mile Delivery: Opportunities for Competitive Advantage What We Think This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Enclosed Malls Draw More Shoppers Amid Festive Season: US Consumer Survey Insights 2023, Week 52US Consumer Tracker: Shoppers Show Reduced Awareness of Price IncreasesUS Apparel and Beauty Spending Tracker, May 2023: Clothing, Footwear and Beauty Spending Growth All Moderate FurtherMarket Outlook: US Foodservice—Value Initiatives Take Center Stage Amid Waning Consumer Traffic
