Ten Days of Holiday Innovators, 2018: Day 1 Marin Bee Pure Honey Skincare

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Key Points

To kick off the 2018 holiday shopping season,Coresight Research will feature daily profiles of 10 innovative companies that span health and wellness; apparel, footwear and accessories; and, beauty. Each of our Ten Days of Holiday Innovator profiles gives you an company overview, insight into what makes the company innovative, and the company’s recommended “must-have” gift for 2018.

  • The 2018 holiday shopping season is expected to be a healthy one.US consumers are expected to spend an average of $1,0007 this holiday season,1% more than they planned to spend last year, according to the National Retail Federation (NRF) annual holiday spending survey, conducted by Prosper Insights & Analytics.
  • Marin Bee Pure Honey Skincare is an innovative company specializing in clean beauty. Its skincare line is made with natural and organic ingredients such as California wildflower honey, oatmeal, shea, butter, olive oil, aloe vera, clay, beeswax, green tea and jojoba. The skincare line is made locally, the packaging is recyclable, sourced locally, made at a facility powered by wind-generated electricity and printed with plant-based dyes.
  • The company’s Planet Bee Foundation educates students and communities on the importance of bees, pollination and conservation.
Nearly 20% of Consumers Surveyed Would Like to Receive a Personal Care or Beauty Item this Holiday

This is the first report in Our Ten Days of Holiday Innovator series, which offers daily profiles of innovative companies offering distinctive holiday-suitable gifts. In this we report, we look at Marin Bee Pure Honey Skincare.

According to a Prosper Insights and Analytics holiday survey, 19.2% of all adults over 18 would like to receive personal care or beauty items, and 26.2% of millennials aged 18-34 said they would like personal care or beauty items as holiday gifts.

Marin Bee Pure Honey Skincare


San Francisco, California

Company Description

Marin Bee Pure Honey Skincare is an innovative company specializing in clean beauty. Its skincare line is made with natural and organic ingredients including California wildflower honey, oatmeal, shea, butter, olive oil, aloe vera, clay, beeswax, green tea, and jojoba. The skincare line is made locally, and the packaging is recyclable and also sourced locally. The boxes are manufactured with windpower, printed with plant dyes, and the company seeks new ways for sustainability.

Company Differentiator

All products are cruelty-free, gluten-free and certified Leaping Bunny. The company’s products are made locally in California. Its honey is sustainably sourced to support local growers and certified Kosher.

A portion of Marin Bee’s sales support Planet Bee programs, a foundation that provides educational programs at no cost in high needs schools in the San Francisco Bay Area.

Company Items of Interest

Marin Bee was founded by Debra Tomaszewski in her kitchen, using honey from her backyard beehives to treat her daughter’s acne. Her next product was Honey Polish, a product inspired by the process of harvesting honey off of the frames: Tomaszewski added salt and oil to the honey on sticky hands and noticed her hands were soft and bright afterwards. These products are used in salons as the basis for manicures and pedicures.

Marin Bee has an adult coloring book titled “Color Me Beautiful” that consumers can download from the website, and is also included as an insert in its packaging.

Clean Beauty Market

According to Persistence Market Research, the global natural and organic beauty market is expected to nearly double in size from 2016 to 2024, from $11 billion to $21.8 billion. Products carrying natural claims represented 3.1% of the US personal care market in 2017 and generated $1.3 billion in sales, according to Nielsen. In 2013, such products represented 2.1% of the US personal care market and generated just $230 million in sales.

According to Euromonitor International research published in the third quarter of 2018, nearly 25% of US consumers are seeking skincare products with all-natural ingredients, while 17% desire “cruelty free and/or vegan” products, 17% “fragrance free” products, and 16% products with “free from” claims.

Industry Collaborations and Awards

Since launching in 2017, Marin Bee has been nominated for and received awards including: ICMAD City Awards Finalist 2017 (Choice Package and Charitable Company), 2018 Healing Lifestyles 9 Annual Earth Day Beauty Awards ( Best for Body – Honey Shave), LNE& Spa’s Best Product 2019 Nominee (Honey Butter / Body Lotion), and was an Indie Beauty Awards 2018 Best in Show Nominee (Honey Butter / Best Hand Cream).

Must Have Gift Recommendations This Holiday

The founder says Honey Butter is one of the company’s best-selling products, and has been nominated for two industry awards in the coming months: LNE & Spa’s Best Product 2019, and Indie Beauty Expo Awards 2018/Best in Show Nominee for Best Hand Cream.

Source: Honey Butter, Marin Bee Website

Lip Repair is a great stocking stuffer and is a good choice for the cold season and for chapped lips. It provides a slight glossy sheen and pink tint, and its silkiness help to repair and hydrate lips.

Source: Lip Repair, Marin Bee Website
Leveraging Social Media

Marin Bee will offer giveaways, hold contests, promotions and surprise flash sales around the holiday. The sales will be announced through interactive postings on the brand’s social media sites including: Instagram (@Marinbeecompany), Pinterest (@MarinBeeCompany), Facebook (@MarinBee), and Twitter (@MarinBee).

Where the Company’s Products Are Sold

The company sells currently online at marinbee.com. Marin Bee is also sold in Anthropologie, QVC, Beauty Habit, in spas, high-end apothecaries and boutiques. The company plans to expand to Canada and overseas in the coming months.


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