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Tech. 2018, Part 2: Hearing from Starbucks and Birchbox on Driving Digital Sales

Executive Summary

This week, the Coresight Research team attended the Tech. 2018 conference in London, which is produced by Retail Week and the World Retail Congress. Here are our takeaways from the second and final day of the event:

  • Starbucks leverages data from its rewards program and mobile app to offer more targeted promotions via the app.
  • Tech vendors can provide more than just software and technology to retailers; they can act as valuable advisors, too.
  • Beauty-box services, such as those offered by Birchbox, can break shoppers out of their routines and prompt them to spend more on beauty products.

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