Event CoverageTech. 2018, Part 2: Hearing from Starbucks and Birchbox on Driving Digital Sales Coresight Research September 14, 2018 Executive SummaryThis week, the Coresight Research team attended the Tech. 2018 conference in London, which is produced by Retail Week and the World Retail Congress. Here are our takeaways from the second and final day of the event: Starbucks leverages data from its rewards program and mobile app to offer more targeted promotions via the app. Tech vendors can provide more than just software and technology to retailers; they can act as valuable advisors, too. Beauty-box services, such as those offered by Birchbox, can break shoppers out of their routines and prompt them to spend more on beauty products. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Shoptalk Spring 2026: Day 1—Agentic Commerce and AI-Driven Personalization; Retail Media Innovation and Omnichannel Data; Emotional Connection and Loyalty in the AI EraSix Months to Singles’ Day 2026: How Will Extended, Segmented and Convenience-Driven Consumption Reshape the Festival?The Sentiment Split: Optimism at the Top, Strain at the Bottom; Plus, Social Commerce Shopping in Focus—US Consumer Survey InsightsInnovator Matrix: MarTech
