Event Coverage 3 minutesRegister for Free AccessTakeaways from Lululemon Athletica’s Presentation at the 2017 William Blair & Company Growth Stock Conference Coresight Research June 20, 2017 Executive SummaryAt the 2017 William Blair & Company Growth Stock Conference in Chicago, Stuart Haselden, COO and CFO of Lululemon Athletica, outlined the company’s plan to reach revenues of $4 billion by 2020, doubling both revenues and earnings. The key growth drivers for reaching this goal include: Growing the men’s business from 18% of revenue in 2017 to 25% of revenue in 2020. Expanding selected super-productive stores, including 15 such stores in 2017, by adding 50% incremental square footage, with an emphasis on adding more men’s departments. Using technology to innovate in product categories, particularly in the men’s business. Overhauling the company’s digital strategy with a goal of reaching 25% e-commerce penetration by 2020. Opening15 new stores in Asia. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: China Consumer Tracker: Multiple Categories Shift Toward E-Commerce, Away from In-Store PurchasingUS Online Grocery Survey 2024—Infographic: Amazon and Walmart Showdown in Grocery E-CommerceEarnings Insights 1Q24, Week 1: L’Oréal and Skechers Report Positive Sales Growth, Columbia Sportswear and Levi’s Post Sales DeclinesWeekly US and UK Store Openings and Closures Tracker 2023, Week 39: UK Closures Up 39%