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Takeaways from Lululemon Athletica’s Presentation at the 2017 William Blair & Company Growth Stock Conference

Executive Summary

At the 2017 William Blair & Company Growth Stock Conference in Chicago, Stuart Haselden, COO and CFO of Lululemon Athletica, outlined the company’s plan to reach revenues of $4 billion by 2020, doubling both revenues and earnings. The key growth drivers for reaching this goal include:

  • Growing the men’s business from 18% of revenue in 2017 to 25% of revenue in 2020.
  • Expanding selected super-productive stores, including 15 such stores in 2017, by adding 50% incremental square footage, with an emphasis on adding more men’s departments.
  • Using technology to innovate in product categories, particularly in the men’s business.
  • Overhauling the company’s digital strategy with a goal of reaching 25% e-commerce penetration by 2020.
  • Opening15 new stores in Asia.

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