What's Inside

To convert lost online sales opportunities into revenue, retailers need to understand the reasons behind cart abandonment and implement strategies to optimize the checkout process.

We uncover the latest online cart abandonment rates in US e-commerce and explore the biggest friction points leading shoppers to abandon their carts, based on proprietary survey findings. We also present key actions that retailers can take to reduce cart abandonment on their websites.

This free report is sponsored by Bolt.

Read Coresight Research’s and Bolt’s insights on the shifting payment infrastructure in retail and the path to frictionless checkout in our separate report.

Click here to read more Innovator Research from Coresight Research.

Contents (Click to navigate)

Introduction

Market Scale and Opportunity

Tackling Cart Abandonment: Coresight Research Analysis

1. Uncovering the Latest Online Cart Abandonment Rate
2. Exploring Reasons for Cart Abandonment Throughout the Shopper Journey
3. Strategies for Retailers To Reduce Cart Abandonment

What We Think

Methodology

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