Insight Report 4 minutes Premium

Starbucks Reserve: The Coffee Shop of the Future?

Executive Summary

  • On October 21, Starbucks opened Starbucks Reserve, a new concept store, in Central London.
  • The store features table service and a coffee-tasting corner where customers can interact with the baristas.
  • Starbucks Reserve offers coffees sourced from microplantations and boasts five different coffee-brewing methods. From 4 p.m. on, the store serves wine, craft beer and sharing plates.
  • Tables are designed for mobile device users, with wireless charging and laptop sockets.
  • A number of innovations introduced at Starbucks Reserve are likely to be replicated in regular Starbucks outlets.

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