Insight Report 4 minutes PremiumStarbucks Reserve: The Coffee Shop of the Future? Coresight Research October 27, 2015 Executive Summary On October 21, Starbucks opened Starbucks Reserve, a new concept store, in Central London. The store features table service and a coffee-tasting corner where customers can interact with the baristas. Starbucks Reserve offers coffees sourced from microplantations and boasts five different coffee-brewing methods. From 4 p.m. on, the store serves wine, craft beer and sharing plates. Tables are designed for mobile device users, with wireless charging and laptop sockets. A number of innovations introduced at Starbucks Reserve are likely to be replicated in regular Starbucks outlets. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Key Festivals and Holidays for Promotional Campaigns in China in 2024: CalendarEarnings Insights 2Q23, Week 6: Five Below and Lululemon Report Solid Results; Academy Sports, Big Lots and Signet Jewelers See Sales DeclineUS Store Tracker Extra, June 2023: Walgreens Adds 2 Million Square Feet to ClosuresDay Two at NRF 2023: Retail’s Big Show—Retailers Tap Tech To Streamline the Consumer Journey