Insight Report 4 minutes PremiumSt. Patrick’s Day Spending Forecast to Hit a Record $5.9 Billion This Year Coresight Research March 7, 2018 Executive Summary According to the most recent annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics, more than 149 million Americans plan to celebrate St. Patrick’s Day this year, and to spend a record $5.9 billion on items related to the holiday, up from last year’s total of $5.3 billion. Americans are expected to spend an average of $39.65 on the holiday this year, up from $37.92 last year. The survey found that 50% of respondents plan to purchase holiday-themed food, while 41% plan to purchase beverages, 31% apparel or accessories, 26% decorations and 16% candy. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail Innovation in China: Insights Presented at Shoptalk 2024Groceryshop 2023 Day One: Startup Pitch Winners, Generative AI, Unified Shopping and MoreInnovator Profile: Node Makes Guest Users Loyal CustomersEarnings Insights 4Q23, Week 3: Crocs, Herbalife and L’Oréal See Strong Sales Growth; Capri Holdings and Hanesbrands Report Sales Declines