Insight ReportSt. Patrick’s Day Spending Forecast to Hit a Record $5.9 Billion This Year Coresight Research March 7, 2018 Executive Summary According to the most recent annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics, more than 149 million Americans plan to celebrate St. Patrick’s Day this year, and to spend a record $5.9 billion on items related to the holiday, up from last year’s total of $5.3 billion. Americans are expected to spend an average of $39.65 on the holiday this year, up from $37.92 last year. The survey found that 50% of respondents plan to purchase holiday-themed food, while 41% plan to purchase beverages, 31% apparel or accessories, 26% decorations and 16% candy. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Economic Confidence Climbs; Financial Optimism Turns Positive: Weekly US Consumer Sentiment, Week 23, 2025—InfographicInnovator Profile: Kalder—Monetizing Customer Loyalty with White-Label Cashback and Rewards2026 Retail Predictions: Global—Five Forces Redefining Retail Performance WorldwideWeekly US Store Openings and Closures Tracker 2025, Week 32: Claire’s Files for Bankruptcy—Potentially 1,137 Stores To Close
