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Sizer and Offline-to-online Migration

Executive Summary

  • Sizer is a third-party service that enables retailers to help online shoppers find the clothes that fit them best.
  • Sizer seeks to help apparel retailers provide a personalized shopping experience and drive Internet sales.
  • The company’s body-scanning technology operates on apps for the iPhone and iPad, and uses computer vision algorithms to capture body measurements with great accuracy.
  • Sizer’s matching system makes size and fit recommendations based on both garment specifications and the customer’s body measurements.

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