Reasons to Read

As part of our coverage of Singles’ Day 2020, we explore new entrants on Alibaba’s Tmall platform and their approach to leveraging the shopping festival for China market entry or expansion.

This report covers key strategies adopted by new entrants across different sectors, across the following topics:

1. How beauty entrants Dior Beauty and Too Faced Cosmetics leveraged social media for their first Singles’ Day
2. Launches of exclusive products by luxury brands, including Balenciaga and Piaget
3. How new Tmall entrants in the home-furnishing sector branched out to host 3D online showrooms through their Tmall stores, such as IKEA
4. The focus on brand stories among apparel retailers launching on Tmall, including Coppolella and Totême
5. Exciting merchandise offers from cultural and entertainment companies looking to capitalize on Singles’ Day
6. Debuts on Tmall Global for Pitch Fest winners, such as Uncle Bud’s

We also present insights into learnings from Singles’ Day 2020 for future shopping festivals and opportunities in online retail in China.

Click here for all Coresight Research coverage of Singles’ Day 2020 and past Singles’ Day events.