Reasons to Read

Established pre-Web 3.0 platforms Roblox and Fortnite have loyal and active user bases, and they are setting the stage and user trends for the developing metaverse.

We present an overview of the two platforms and explore how they are helping fashion brands launch in the virtual world in two key areas: the creation of 3D assets and immersive environments; and hyper-realism.

Data in this report include:

• Projected global revenues generated through virtual stores in video games

Companies mentioned in this report include: Adidas, Alo Yoga, Beyond Creative, Forever 21, Fortnite, Givenchy, Ralph Lauren, Roblox, Timberland

Other relevant research:

• Metaverse Pioneers: Learnings for Fashion Brands from the Web 3.0 Strategies of Adidas and NIKE
• Metaverse Fashion: Inclusivity and Realism in Avatar Wearables, plus Survey Findings from Roblox
• Metaverse Fashion Set To Boom, As Consumers Are Keen To Show Their Digital Styles and Identities
• All Coresight Research coverage of the metaverse