Insight Report 7 minutes PremiumRevised Foreign Direct Investment Policy to Rejig the E-Commerce Playing Field in India Coresight Research February 1, 2019 Executive SummaryA revised Foreign Direct Investment (FDI) policy for e-commerce came into effect in India on February 1, 2019. Retailers with significant international investment, such as Flipkart and Amazon’s Indian entity, have been rather apprehensive in the run up to its implementation, and with good reason. In this report, we outline key aspects of the revised policy and what it means to retailers and consumers in India. E-commerce marketplace operators cannot mandate exclusivity — i.e. they cannot ask sellers to sell particular products exclusively on their platforms. If an e-commerce marketplace has an equity stake in a retailer, that retailer cannot sell its products on the marketplace. A marketplace operator and its group companies that provide services, such as logistics and warehousing, need to provide them on the standardized terms to vendors. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Canada Store Openings and Closures Tracker 2025: Best Buy, Dollarama and Loblaw Companies Lead Openings at the Start of the YearWeekly US Store Openings and Closures Tracker 2025, Week 21: US Store Closure Cross 5,000 as Rite Aid Begins Closing StoresAmazon Prime Day 2025: Preview—Five Essential Insights on Consumers’ Shopping PlansWeekly UK Store Openings and Closures Tracker 2025, Week 18: WHSmith To Open Additional Travel Stores