Deep DiveRetailTech: SAP—Pivoting from ERP Software to Customer Experience Coresight Research April 15, 2020 Reasons to ReadSAP’s current strategy has evolved dramatically from the company’s initial focus on finance and operations. Today, the company uses advanced technologies such as artificial intelligence and machine learning to offer retailers capabilities that help them enhance the experience for customers and employees. This report looks at how SAP: Has grown and evolved its service offering to include more functions valuable for retail. Leveraged strategic acquisitions to expand its service offering. Continues to grow at double-digits in a mature (albeit fragmented) sector. To view more of our Retail-Tech Landscapes spotlighting innovators that are disrupting the retail industry, click here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Stretching Budgets and Shifting Choices: Navigating Back-to-School 2025—Data GraphicJanuary 2026 US Retail Sales Outlook: Projecting More Than 3% Growth as Retail Outlook Score ImprovesFinancial Optimism Falls to Lowest Recorded Level: China Consumer Survey InsightsUS Back to School 2025, Part 2: Where Consumers Will Shop—Opportunities with Higher-Income Shoppers, in Retail Media and on TikTok