Deep Dive 11 minutes PremiumRetailTech: SAP—Pivoting from ERP Software to Customer Experience Coresight Research April 15, 2020 What's InsideSAP’s current strategy has evolved dramatically from the company’s initial focus on finance and operations. Today, the company uses advanced technologies such as artificial intelligence and machine learning to offer retailers capabilities that help them enhance the experience for customers and employees. This report looks at how SAP: Has grown and evolved its service offering to include more functions valuable for retail. Leveraged strategic acquisitions to expand its service offering. Continues to grow at double-digits in a mature (albeit fragmented) sector. To view more of our Retail-Tech Landscapes spotlighting innovators that are disrupting the retail industry, click here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: What’s Happening in Beauty Retail?—Analyzing Mixed Performance and Success Strategies with Madhav PitaliyaWeekly US and UK Store Openings and Closures Tracker 2025, Week 4: Store Closures Near 2,100 in the USUS Store Tracker Extra, March 2025: US Total Closed Retail Space Exceeds 100 Million Square FeetFebruary 2025 US Retail Sales Outlook: Growth Set for a Slowdown in February and March