Deep Dive 11 minutes Premium

RetailTech: SAP—Pivoting from ERP Software to Customer Experience

What's Inside

SAP’s current strategy has evolved dramatically from the company’s initial focus on finance and operations. Today, the company uses advanced technologies such as artificial intelligence and machine learning to offer retailers capabilities that help them enhance the experience for customers and employees.

This report looks at how SAP:

  • Has grown and evolved its service offering to include more functions valuable for retail.
  • Leveraged strategic acquisitions to expand its service offering.
  • Continues to grow at double-digits in a mature (albeit fragmented) sector.

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