Deep DiveRetailTech: SAP—Pivoting from ERP Software to Customer Experience Coresight Research April 15, 2020 Reasons to ReadSAP’s current strategy has evolved dramatically from the company’s initial focus on finance and operations. Today, the company uses advanced technologies such as artificial intelligence and machine learning to offer retailers capabilities that help them enhance the experience for customers and employees. This report looks at how SAP: Has grown and evolved its service offering to include more functions valuable for retail. Leveraged strategic acquisitions to expand its service offering. Continues to grow at double-digits in a mature (albeit fragmented) sector. To view more of our Retail-Tech Landscapes spotlighting innovators that are disrupting the retail industry, click here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Consumer Sentiment Shows Positive Trend in February: China Consumer Survey InsightsInnovator Profile: Shopeaks—Transforming Social Media Monetization with Personalized StorefrontsWeekly UK Store Openings and Closures Tracker 2026, Week 1: Claire’s, LK Bennett and The Original Factory Shop File for AdministrationChina Singles’ Day 2025 Insights: Participation Rises but Spending Becomes More Selective Amid Tariffs, Value-Seeking and Platform Shifts
