Deep Dive 19 minutes PremiumRetailTech: In-Store Technology Coresight Research August 12, 2019 Executive SummaryRetail stores are bursting with technology: on the store floor, on the walls and shelves and ceilings, in sales associates’ hands and in the back room. This report outlines several technologies retailers use to communicate with consumers, offering a quicker, smoother, more pleasant and entertaining shopping experience. In 2019, US retailers should spend about $100 billion on capital improvements (stores and equipment), we estimate from US Census Bureau data. Some of the most powerful in-store technology is brought in by consumers — their smartphones — which they use to research products, visualize themselves trying on apparel and even checkout and pay themselves. There is a great deal of interactive technology in stores, such as product displays and magic mirrors, which collect information such as customer movements or emotions, which can then be used to offer personalized experiences and use augmented reality technology to show how a garment looks when tried on. Sensors and cameras inside the store can gather a great deal of data about the shoppers: how many enter the store, the areas they visit, which products they pick up, if they carry them into the fitting room. Facial recognition technology can identify them, though this raises privacy concerns. An army of robots has invaded stores, now greeting, guiding and fetching for customers, as well as taking inventory, mopping the floors, helping on the loading dock and in the warehouse. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: October 2023 Monthly Consumer Update: US, UK and ChinaNovember 2023 US Retail Traffic and In-Store Metrics: Black Friday Boosts Traffic and SalesInnovator Profile: Guac Uses AI To Predict Grocery Sales and Reduce Food WasteIntroducing the New “Tech 25”: Retail-Tech Companies To Watch in 2024