Insight ReportRetailTech: Connected TV—Bringing the Store to the Comfort of Your Sofa John Harmon, CFA, Managing Director of Technology Research April 10, 2024 Reasons to ReadConnected TV (also known as CTV) includes smart TVs with apps that enable the consumption of streaming services and those that are connected to sticks or set-top boxes (STBs). This exciting new area is growing in the US and is attracting attention for its opportunities for retail. We discuss connected TV and consider Walmart’s recent $2.3 billion offer to acquire consumer-electronics company Vizio, which would produce one of the first retailer-consumer electronics combinations and could potentially shake up both retail and TV tech. This report is part of our RetailTech series, which explores developments, insights and implications related to established and emerging technologies that are shaping the retail landscape. Data in this research report include: US Internet-connected TV penetration rate, 2014–2023 Companies mentioned in this report include: Amazon, Apple, LG Electronics, Roku, Samsung Electronics, Vizio, Walmart Other relevant research: Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for Other research you may be interested in: Holiday 2025: A Deeper Analysis of the SNAP Impact on Holiday Sales; Recently Lowered US Retail Sales Growth EstimatesMarch 2025 US Retail Sales: Retail Sales Rebound Amid Tariff ConcernsData and Tech for Development—Tapping into the Consumer’s Head: Insights Presented at Retail Property Symposium 2025US Store Tracker Extra, February 2025: Bankruptcies Push Total Closed Retail Space Toward 85 Million Square Feet
