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RetailTech: Associate Enablement Technologies—Using the Strengths of In-Store Staff as an Advantage Over E-Commerce Players


What's Inside

There are a variety of hardware and software tools and platforms, such as tablets and artificial intelligence (AI)-powered clienteling software, that enable retailers to leverage one of their most valuable assets: the store associate.

We explore how retailers can arm their associates with technology to offer better, more knowledgeable service and so gain an advantage over e-commerce players. We discuss the macroeconomic context, highlighting the increasing need for associate enablement tools.

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