Insight Reports 8 minutes PremiumRetailTech: Associate Enablement Technologies—Using the Strengths of In-Store Staff as an Advantage Over E-Commerce Players Coresight Research August 10, 2022 What's InsideThere are a variety of hardware and software tools and platforms, such as tablets and artificial intelligence (AI)-powered clienteling software, that enable retailers to leverage one of their most valuable assets: the store associate. We explore how retailers can arm their associates with technology to offer better, more knowledgeable service and so gain an advantage over e-commerce players. We discuss the macroeconomic context, highlighting the increasing need for associate enablement tools. Read more Coresight Research coverage of AI in retail and retail technology. This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in: