Insight ReportRetailTech: Associate Enablement Technologies—Using the Strengths of In-Store Staff as an Advantage Over E-Commerce Players Coresight Research August 10, 2022 Reasons to ReadThere are a variety of hardware and software tools and platforms, such as tablets and artificial intelligence (AI)-powered clienteling software, that enable retailers to leverage one of their most valuable assets: the store associate. We explore how retailers can arm their associates with technology to offer better, more knowledgeable service and so gain an advantage over e-commerce players. We discuss the macroeconomic context, highlighting the increasing need for associate enablement tools. Read more Coresight Research coverage of AI in retail and retail technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: How Fast Will Agentic Commerce Scale? Three Gauges to Watch, with Charlie PoonOverall Sentiment Declines Despite Rate Cut—But Higher Earners Are More Confident: US Consumer Survey InsightsUS Retail in the Rest of 2025: Normalized Demand and Leaner Inventories Ahead of a High-Stakes Holiday Season2026 Retail Predictions: Europe—Five Pillars for Resilience Amid Heightened Contextual Challenges
