Reasons to Read

In our Retail Reimagined series, we offer a thematic outlook to the post-crisis world, identifying and discussing key retail trends that are likely to prevail and exploring how retail may be reimagined in response to shifts in demand and supply.

The coronavirus pandemic has significantly impacted the ways in which consumers engage in retail, with many retailers looking to shopping festivals as a new and innovative way to generate interest in products, boost brand awareness and drive sales.

In this report, we explore the festivalization of retail, covering the following key topics:

• How shopping festivals in China are helping the retail industry to move beyond the crisis
• Expanding and diversifying shopping festival offerings beyond flash sales and discounts
• Examples of innovative approaches to shopping festivals during the crisis in China and how these retail tactics can be applied in the US
• Our expectations for the role of shopping festivals in the future—and the implications for brands, retailers and technology vendors

Click here to read the previous report in our Retail Reimagined series, which explores how social media can be leveraged by brands and retailers to drive consumer engagement and spending.

Click here to read Coresight Research’s ongoing coverage of the coronavirus pandemic.