What's Inside

We present 10 key trends for Chinese e-commerce in 2021 and discuss how brands and retailers that are targeting the China market could capitalize on the changes we expect to see over the course of the year.

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Click here to read our 2021 Retail and Technology Outlook, in which Coresight Research’s analysts provide directional outlooks and sector headwinds and tailwinds for 2021 across 10 channels, sectors or markets.

Click here to view additional coverage of the impact of Covid-19 on retail, which includes Coresight Research’s proprietary US consumer survey findings.

Click here to to view the 10 Trends for China E-commerce 2021 Event Presentation.

CONTENTS

What’s the Story?

Why It Matters

10 E-Commerce Trends in 2021: A Deep Dive
1. Livestreaming Will Continue To Be an Effective Sales Channel
2. Short-Video Platforms Will Capture Greater E-Commerce Market Share
3. Mini Programs Will Supplement Shopping Platforms for Brands
4. Smart Manufacturing and C2M Will Drive E-Commerce Forward
5. Luxury E-Commerce Will Continue To Grow
6. E-Commerce Platforms Will Use Shopping Festivals To Excite Shoppers
7. Community Group Buying Will Gain Traction
8. Innovative Technology Will Improve the E-Commerce Experience
9. E-Commerce Companies Will Invest in Logistics To Own Last-Mile Delivery
10. New Retail Will Prevail in Online and Offline Integration

What We Think