Flash Report 3 minutesRegister for Free AccessQuick Take: Prime Members Drive Amazon Sales Across All Categories Coresight Research April 10, 2018 Executive SummaryThis brief report looks at the results of our recent survey which asked US consumers what they had bought on Amazon in the past year. We split out Amazon Prime members to chart how significant these shoppers are to Amazon’s overall shopper penetration. Prime members drive Amazon’s shopper numbers. In all categories, Prime members are more than twice as likely as nonmembersto be buying on Amazon. The gap between shopper numbers for Prime members and nonmembers is greatest in food and drink, a nontraditional category for Amazon. Prime members are nearly five times as likely to buy the category on Amazon than those without Prime are. Other nontraditional Amazon categories such as health products, furniture and clothing overindex very strongly among Prime members, too. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Earnings Insights 4Q22, Week 6: Burlington, Dollar Tree, Kroger and Urban Outfitters Post Strong Sales Growth; Carter’s, Kohl’s, Lowe’s and Qurate Retail See Sales DeclineGenerative AI Latest: Content Indemnification, Security Concerns and Response from Chinese GiantsMarket Navigator: US Drugstore and Pharmacy Retailers—A Strong Focus on Healthcare Expansion in 2024 and BeyondShoppers Enter “Summer Mode”: US Consumer Tracker 2023, Week 26