Flash Report 3 minutesRegister for Free AccessQuick Take: Prime Members Drive Amazon Sales Across All Categories Coresight Research April 10, 2018 Executive SummaryThis brief report looks at the results of our recent survey which asked US consumers what they had bought on Amazon in the past year. We split out Amazon Prime members to chart how significant these shoppers are to Amazon’s overall shopper penetration. Prime members drive Amazon’s shopper numbers. In all categories, Prime members are more than twice as likely as nonmembersto be buying on Amazon. The gap between shopper numbers for Prime members and nonmembers is greatest in food and drink, a nontraditional category for Amazon. Prime members are nearly five times as likely to buy the category on Amazon than those without Prime are. Other nontraditional Amazon categories such as health products, furniture and clothing overindex very strongly among Prime members, too. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Innovator Profile: Dragonfruit AI Transforms Video Surveillance Data into Essential InsightsIn-Store Shopping Thrives Over Holiday Peak: US Consumer Survey InsightsInnovator Profile: Veesual Enhances the Online Apparel Shopping Journey with Image GenerationOctober 2023 US Retail Traffic and In-Store Metrics: Jewelry Sector Sees Positive Growth